Top Events, MICE Travel, Alice Events, Millesima Experience and Barclay’s Travel Group: the most prominent five MICE agencies for 2024-2025.
In Tunisia, several MICE agencies (service companies, travel agencies) stand out for their experience and know-how. Among the most recognized and specialized in corporate events, we have singled out five whose technical expertise, creativity, customer portfolio and diversity of sectors covered put them at the top of the list (see below).
To this short list of leaders, we can add a few challengers: some are experienced, such as My Agency, Imagine Events, Evencia or Inventive Tunisia DMC; others are promising newcomers, such as Tajribti.
It should be noted that only agencies with category A travel agency status are entitled to be DMCs in their own right, and to offer all the services inherent in handling international participants at a business event. The five agencies in our Top 5 are among them.
Top 5 MICE agencies
In alphabetical order (this Top 5 is not a ranking, but an assessment of the competitive position of the various agencies and their reputation).
Alice Events
Multi-sector agency, with a focus on international organizations. Founded in 2003.
General Manager: Selim Ennabli contact@alice.com.tn
Barclay’s Group Travel
Multi-sector agency. 100% DMC (all groups handled by the agency come from international markets). Member of the Euromic network.
General Manager: Wiem Radhouane wiem.radhouane@barclaystravel.com
MICE Travel
Technological expertise ((wholly-owned audiovisual equipment company). A leading specialist in the medical sector. One of the pioneers of MICE in Tunisia (company created in 2002).
General Manager: Bahri Touil mice@planet.tn
Millesima Experience
Multi-sector agency. Technological expertise (Millesima Technological Platforms). Customer experience-oriented.
General Manager: Haithem Dridi hdridi@millesima-experience.com
Top Events & Booking
Wide range of services. Extensive network. Voted “Best MICE Agency” in 2023 by hoteliers (Tunisia MICE Awards). Subsidiary in Morocco and partners in other destinations (Dubai…). The company has been in existence for 15 years.
General Manager: Nabil Messaoud nabil@wetop.group
Note: This Top 5 is not a ranking, but an assessment of the competitive position of the various agencies and their reputation.
The final selection was made on the basis of an interview, supplementing each agency’s file. In particular, each agency was asked for its own Top 5 agencies, expressing its perception of the market’s competitive situation. The criterion of “international activity”, both inbound and outbound, was used to separate certain candidates.)
