Of all Tunisian MICE agencies, incoming business (handling groups from international markets) represented only 35% of activity* in 2023. Only one agency in the sector was 100% dedicated to international business: Barclay’s Group Travel, managed by Wiem Radhouane. This makes it the only true DMC in the meetings, incentives, conventions and events segment.
A member of the international Euromic network, which covers 48 countries, Barclay’s Group Travel has received groups from unconventional markets such as Brazil and South Africa. And even, last February, Algeria with a group of 150 people for Beker Laboratories.
* According to a survey conducted by the Tunisia Convention Bureau.