The Minor Group will leave the hotel bearing its Anantara brand in Tozeur starting November 1 to make way for one of TUI Hotels’ 12 brands, The Mora. The hotel will be renamed The Mora Sahara Tozeur. This brand, recently launched with The Mora Zanzibar in Tanzania, occupies the high-end segment of TUI Hotels alongside TUI Blue.
This is good news for Tozeur, given the clout of the TUI group, which could decide to provide air support for this new unit via TUI Airways or the various branches of TUI Fly.
It should be noted that the Minor Group, one of the largest hotel operators in the Asia-Pacific region (640 hotels, 90,000 rooms), began its presence in Tunisia in 2019 with the Avani hotel in Berges du Lac, which it left the same year (since renamed Adam Hotel Suites).
With its departure from the now former Anantara, owned by Qatari Diar (Qatar Investment Authority), the Minor Group appears to be ending its six-year presence in Tunisia.